A sophisticated yet playful packaging concept and brand update to Maruchan Ramen Noodles. By combining traditional Japanese styles along contemporary design styles, this update hopes to emphasize the traditional nature of ramen noodles while continuing to maintain the playfulness of the Maruchan Brand.
This packaging concept was later brought out of its digital atmosphere and realized through a set of six Japanese-stab bound books. Each book is cased in its own sewn pouch which mirrors the design of the seasoning packets created through this concept. The packets are digitally printed on nylon flag fabric.